Calculated risks help achieve creative marketing goals

Creative Marketing

I have heard many times that a creative marketing approach is too risky. Not many small business owners are willing to innovate, especially those who are used to doing things in a certain way and who resist change. At Twelve12, a creative agency in Orange County, we would like to share with you some thoughts to consider before you completely dismiss a creative marketing approach for your company´s marketing.

Mistakes indeed happen and even the most experienced marketers in the world have regretted a decision at least once in their professional lives. Those unfortunate mishaps can be very public and may cause fear among those who have a limited budget and not too much room for error. You have to understand that there are more wins than losses; chances are that you can name more than twice the number of famous successful examples than infamous fails.

Having considered the previous statement, is it really better for a company to stay on the safe, boring side of marketing, rather than trying a more daring and creative approach?

To answer this question, I’m just going to drop here the names of two brands who thought that making drastic changes to evolve was too risky: Blockbuster and Polaroid. Both decided that everything should stay the same at crucial moments.

Today, Blockbuster is out of the picture, and Polaroid is much less prominent than it was a few decades ago. If this could happen to such big companies with seasoned marketing teams, what do you think would happen to your small company if you don’t improve your business? You have to keep in mind that most of the time it’s not an “all or nothing” option, but gradual change and a calculated risk – so in the event of things not moving forwards, you can make proper adjustments without too many issues.

The pros of a creative approach are many, but it can be a key factor to keep your customers engaged. Innovation and creativity often help a company stay ahead of its competitors. We all enjoy being perceived as the owner of the best product out there, and it gives you an edge when the purchase decision happens.

If you want to know more about how a creative agency in Orange County can help your business evolve and thrive, give us a call today. The team at Twelve12 will be excited to answer all your questions and find the best solutions for you.

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