I got involved with Twelve12 after interviewing several ad agencies and branding companies. The reason why we chose Twelve12 is because we felt that they understood us, we felt the most comfortable with them, we felt that we could build the best relationship long-term. They’re very diligent, they’re thorough, perfectionists. And that’s what we want. When you have somebody that is putting your name in lights, you want them to have those types of attributes.