Some people have asked me what makes some brands successful and what type of branding they are using. What they are really asking for is a sort of cake recipe so they can follow it and easily achieve the same level of recognition. At Twelve12, we have all types of clients from all kinds of backgrounds, but they are all looking for the same thing, a solid branding company in Orange County that will take their company seriously and will help them out to succeed. From my point of view, you can’t just use the same “recipe” for every company; most successful and highly recognized brands are the result of a combination of several variables that include time, place, marketing efforts and yes, money.
One of my best examples is one of the biggest companies that are out there right now, they became famous and jump into the big leagues by selling soap; they didn’t invent soap, what they did is that they look into what they could improve from the current soap and they made it float. This simple but smart decision made the difference for them and almost everyone in the world has acquired at some point one of their products. People at that time probably didn’t even know that they wanted a floating soap, but when it came out and the new product solved an annoying feature of the old product… well, the rest is history.
So, what kind of branding should your company use? Well, first you need to have clear goals regarding your company and the type of relationship that you want to have with your customers, we have more information about what drives a client to buy a product and repeat the operation with the same company. Neuromarketing has shown us that clients want to feel connected with the company and the product, they are more likely to buy from you if you find a way to provide the desired feeling that they want to reach. Again, it depends on your company, you are not going to get a lot of business from animal lovers if you advertise a hunting gear and supply company.
It doesn’t matter what your business is about, give us a call today and find out more about the services that we have for you at Twelve12, and if you are looking to do branding in Orange County, we are definitely your best option.