Understanding a brand promise – and how to develop one

I am sure that you are familiar with the concept of “brand”. Most people can explain what a brand is and quote several of their favorite options. However, when we talk about “brand promise” it becomes a little more complicated. This concept is so important for a company that it should be very clear for a business owner or brand executive – as easy to explain as describing any product from the company. At Twelve12, we want to help you understand this concept and our Orange County branding team has prepared some information to help you achieve this important task.


Things you need to know before shooting a product video

We have already discussed (in past blogs) the best tools to promote a product video online. This has become much more evident during the health crisis that we have been experiencing, and in which we still do not see a clear pattern that indicates that our lives will return to what we previously recognized as “normal”. Many companies have had to adapt to this situation and adopt the online business scheme without knowing much about the subject – and that is why the video production in Orange County Twelve12 team wants to share with our readers some information about video production.


Twelve12 Named as One of the Most Reviewed Web Design Companies in Los Angeles

Here at Twelve12, we value delivering impressive results to our clients. We go beyond the power of branding to provide your business with the traction that it deserves. As such, we utilize modern solutions to help you achieve desired outcomes fast and efficiently. With that in mind, we’re excited to announce that we’ve been recognized among the leading designers in LA by The Manifest, a company listing platform. According to them, we’re one of the most reviewed web design companies this year!


Online marketing tips to keep you at the top of the game

Online competition is getting harder by the second, with all the changes in the last two years, almost every company had to go online to avoid closing their doors. This might seem complicated and a potential problem, however, it also catapulted us at least ten years into the future of online business. It is up to us to make the most out of the circumstances and at Twelve12, we want to make sure that you are at the top of your game with the help of our online marketing team.


Breaking down market layers

If you have been reading our blogs, I am sure that you know very well what your market is, and you probably can explain your main market, provide a general profile of your customers, and even explain how you communicate with them through different channels. What you might not know is how to break down your market, so you can deliver better results through your marketing efforts.

A lot of the so-called marketing companies in Orange County will only sell you advertising services and not the guidance that you need to develop an effective marketing plan according to each layer of your market. At Twelve12, we want to give you some more information on this particular topic.


Digital marketing activities to focus on 2022

The concept of digital marketing includes all those activities made online to create relationships with customers, develop a brand, and conduct businesses. It is pretty much everything that we traditionally do but within the online scenario. At Twelve12, we want to share with you some more information about digital marketing in Orange County and some of its differences from traditional marketing.

In many ways, digital marketing is very similar to traditional marketing, however, the way we approach customers, break down markets, and analyze and work with data have a very different set of rules. This is mainly due to the behavior of the customer online. We also need to understand whether our digital reach will complement our offline efforts, or if our online marketing is our main activity and goal.


PR activities your company can use for its advantage

Public relations (PR) in a company are activities of vital importance for the constructive development of communication. Not only with customers but also with suppliers, distributors, and any group that may have an interest or that is directly or indirectly related to our business. At Twelve12, we want to share with you the tools that are considered the most important in PR marketing used by public relations firms in Orange County.


Public Relations and how it can help your company

Companies don’t only have clients and workers. There are a large number of figures that change depending on the line of business in which the company is dedicated; in some cases, it is a supplier, in others, it is a manufacturer and, in many others, it is an intermediary or retailer. In each of the cases, a company requires different players to carry out its functions successfully.

The public relations area of a company must not only contemplate the clients, but it must also consider the other participants that are present. Public Relations firms in Orange County, such as Twelve12, have developed different programs to meet the specific needs of each company. In this article, we want to share a bit of information about the main functions of this important area.


Public Relations – essential for growth

When we think about marketing, our minds usually settle on a logo, advertising, promotion, collaterals and other common “marketing materials”. However, the PR (which stands for Public Relations) area inevitably falls way down under the pile of the most common marketing-related terms. At Twelve12 we believe that PR is more important now than it has ever been, and you can verify this just by looking into the number of new PR companies in Orange County that sprouted in the last couple of years.