Understanding a brand promise – and how to develop one

I am sure that you are familiar with the concept of “brand”. Most people can explain what a brand is and quote several of their favorite options. However, when we talk about “brand promise” it becomes a little more complicated. This concept is so important for a company that it should be very clear for a business owner or brand executive – as easy to explain as describing any product from the company. At Twelve12, we want to help you understand this concept and our Orange County branding team has prepared some information to help you achieve this important task.