The concept of digital marketing includes all those activities made online to create relationships with customers, develop a brand, and conduct businesses. It is pretty much everything that we traditionally do but within the online scenario. At Twelve12, we want to share with you some more information about digital marketing in Orange County and some of its differences from traditional marketing.
In many ways, digital marketing is very similar to traditional marketing, however, the way we approach customers, break down markets, and analyze and work with data have a very different set of rules. This is mainly due to the behavior of the customer online. We also need to understand whether our digital reach will complement our offline efforts, or if our online marketing is our main activity and goal.