architecture

Brand Architecture – Do you really know your brand?

Branding is a word commonly mistaken for logo recognition. Logos are part of branding,  and if you succeed in your branding efforts, your logo will be very well known by your customers and other consumers. But do you really know your brand? At Twelve12, we want you to understand your brand architecture and your branding strategies and share some important information from our Branding team in Orange County.