Marketing & Customer Satisfaction

In an article published by McKinsey, they commented on the problems that companies face concerning the measurement of customer satisfaction or CX. As one of the Top Marketing Firms in Orange County, at Twelve12, we want to tell you about this subject today for two reasons; the first is that it is very complicated for a small business to have access to the proper measurements of customer satisfaction, and secondly, because we are now standing on a very slippery ground regarding this issue.