Marketing, Branding, and the Importance of Brand Identity

At Twelve12 we want to see our customers and friends succeed, and this is why our Orange County Marketing team is now sharing a secret about marketing, brand identity, and advertising and their importance for any business.

Marketing is not just advertising your business without any regard to your company’s image. By “company”, I don’t mean a big enterprise with thousands of employees; I mean any type of commercial front that you may be using for selling products or services. It can be anything from a homemade cupcake business to a therapist private practice.