Marketing & Customer Satisfaction

In an article published by McKinsey, they commented on the problems that companies face concerning the measurement of customer satisfaction or CX. As one of the Top Marketing Firms in Orange County, at Twelve12, we want to tell you about this subject today for two reasons; the first is that it is very complicated for a small business to have access to the proper measurements of customer satisfaction, and secondly, because we are now standing on a very slippery ground regarding this issue.

Marketing, Branding, and the Importance of Brand Identity

At Twelve12 we want to see our customers and friends succeed, and this is why our Orange County Marketing team is now sharing a secret about marketing, brand identity, and advertising and their importance for any business.

Marketing is not just advertising your business without any regard to your company’s image. By “company”, I don’t mean a big enterprise with thousands of employees; I mean any type of commercial front that you may be using for selling products or services. It can be anything from a homemade cupcake business to a therapist private practice.