Is Your Marketing Really Effective?

Many small businesses fail to understand the importance of marketing and the impact it has or could have on the success or failure of their operations. In many cases, the opportunity to create a business simply takes shape and the owners are carried away by inertia, taking on the role of passengers rather than the driver. At Twelve12, we know that as time goes by, there is a moment when it becomes evident that you need to have a marketing plan.