Many small businesses fail to understand the importance of marketing and the impact it has or could have on the success or failure of their operations. In many cases, the opportunity to create a business simply takes shape and the owners are carried away by inertia, taking on the role of passengers rather than the driver. At Twelve12, we know that as time goes by, there is a moment when it becomes evident that you need to have a marketing plan.
One of the key factors of a business is the way communication with customers is established. You can have an excellent business model, with a product with good characteristics, at very attractive prices, and yet if you choose the wrong channels of communication, you will not be able to attract the attention of the segment you want to target. At Twelve12, however, we believe that there are many ways of connecting with your customers and potential clients without spending more than you had planned for your marketing budget. We want to talk to you now about how video production in Orange County may be the best way to get in touch and connect with your market segment.
These have been some crazy days with all that is happening around the world around covid-19. Many businesses have been forced to close their doors, or have seen their flow of customers being dramatically reduced. For many business owners, this might be a sign of an economic apocalypse, however, at Twelve12, we strongly believe in the proverbial phrase that says “when life gives you lemons, make lemonade”. We go further, still, adding “and sell it” at the end of that phrase.
We also believe in unity and helping our customers and community when a crisis hits, so from our trenches, we want to share with you some business and Internet marketing strategies in Orange County that may help you during difficult times.
There are some things you can do to stand out from your competitors and begin building your brand. The most obvious strategy has to do with the characteristics of the product, price or presentation, unique features, etc. But when the market is too competitive, the differentiation is not as easy to achieve.
A Brand is not just a name for a product; a brand is something that, when well managed, leaves a lasting impression in the consumers’ minds. Even beyond the sole purpose of giving a product identity, it reflects many of the characteristics of the target market, their choices, and even their social behavior. A brand is so important for a company that at Twelve12, we want to share with you some information about branding in Orange County or anywhere in the world.