In this age where the paradigm of making a living working for a company is less and less appreciated by people who are entrepreneurs at heart but haven’t been able to become one, we find many ways to earn income in less conventional ways. In the last decade the figure of the influencer has emerged, which has proven to be a very innovative way to obtain monetary resources without the need to sell anything other than an opinion and market reach value.
At Twelve12, we appreciate the importance of understanding every company and developing unique strategies for their Internet Marketing, in Orange County or anywhere else. Today we want to share with you some general information about why it is so important to understand how a business works in order to have a great internet marketing strategy.
At Twelve12 we are constantly exploring different options for your Orange County Branding. This time, we are going to share with you another interesting method that you may want to consider: Influencer Marketing.
Good branding is reaching your customer with the IDEA of your company—your brand. If you want your company to succeed, it is essential to consider your brand. Your brand includes your unique personality, your core values, and what you are really about. Your brand should send a message to customers about who you are and what you stand for. It should show people what to expect from your business and the products or services you provide. You know your brand, but you may need to enlist the services of a branding agency in Orange County to get that message across to your audience: knowing your brand is just the start; good branding has to TALK.
When it comes to evaluating your marketing efforts on social media, one of the most fundamental metrics is your brand’s reach. Reach, to put it simply, is the amount of people exposed to your content. Reach is a relatively new thing. That’s because it’s only become possible to measure with accuracy on social media platforms, including LinkedIn, Instagram, Pinterest, and most noticeably, Facebook. Whether you’re putting out an ad or promotion or working with a team that does video production in Orange County to put out organic content for your brand.
It is undeniable that content marketing is still one of the most powerful tools for any company to engage with the customers, however, the type of content is evolving rapidly, just as the customers are. Video content has proven to be even more engaging than purely textual content, and this phenomenon is the result of being more visually attractive to the audience than plain text or simple images. Go ahead and take a look at every social media platform – what used to be image sharing is becoming video sharing at a very fast pace.