Branding Beyond a Logo Design

If you just start your business and want to create a brand, you will encounter two important points regarding branding and branding beyond a logo is critical.

The first is that you have a blank canvas to be as creative as you want, and the second is that, if you do not have a clear idea of ​​what you want to convey,  you will be overwhelmed by the infinite number of options that you will have at your fingertips. These include using colors or not and a vintage, sober, artistic, geometric, third-dimensional logo, etc.

The Importance of Online Videos And Your Company

For some it has gone unnoticed, but are you aware of the exponential increase in the of videos in all digital media? It is absolutely incredible. Go back a few years in your memory: Facebook alone mainly consisted of sharing some lines of text, external links, and pictures. Currently, online videos constitute a big part of the content of our Facebook walls. Such is the impact that this particular network has on users, that some companies have chosen to prohibit the use of cell phones during work hours.

How Does Brand Awareness Work

People from all over the world get online on a daily basis and brand awareness is key to doing business successfully. The statistics that are published online about this topic say that new users get online every day increasing the numbers into millions of users. Being among them, you can agree that we are constantly being bombarded by brands everywhere, at websites, social media, even while playing games.