Does traditional marketing still matter in a world with digital marketing?
Small companies, especially those with a very limited budget, may be tempted to engage in marketing activities without giving it too much thought, just because they keep hearing the same thing over and over again. Online marketing, email marketing, inbound marketing, SEO. Let me tell you that marketing is not a buffet where you choose randomly. Smart marketing is about finding the best options for your particular case, crafting a plan and seeing it through while you evaluate your performance.