We all know what a brand is; we use them all the time and we are even proud to share with friends and family when we purchase anything from a famous brand name. But what is branding? How is that important for our business? At Twelve12, we want to share with our friends what most reputed great branding companies in Orange County understand as the concept of branding and its implications for a small business.
Have you been doing online business for a considerable amount of time and haven’t really seen the benefit of doing so? Is it taking you too long to achieve an adequate level of recognition? Being online hasn’t really proven worth it for your company? Before leaving your website to die or bringing it down permanently, consider if you should take a few steps forward and actually make your online business presence worth your time and money.
There are many ways of making money online, but if you are in the business of selling products or services, you may want to rethink if you want to sell as much advertising space as possible instead of making money by selling your goods as it may affect your business credibility.
Is “marketing” a synonym for advertising? No, advertising is just a part of all the marketing endeavors, although it is one of the most visible parts of it; with no planning and strategizing it will only become a pretty visual aid instead of a selling tool.