Company Branding | Try A Different Approach!

Yesterday, I was talking to a registered psychologist, and she was asking me about the possibility of getting some “free” samples of digital marketing for her practice. Since she is not in the marketing business, it is understandable and completely normal that she believes that we can deliver any results by doing this, as if it was a cake sample to evaluate the flavor. After further discussion, it was clear to me that she needed professional, expert Orange County branding, but we’ll get to that later.

Differentiation For Small Businesses

We have talked about differentiation before, an important part of a company’s branding, but unfortunately, some authors make it very confusing for people to understand the difference between branding a product and branding a company. At Twelve12, we want to tell you a little bit more about branding and differentiation, so you can develop better and more effective branding strategies for your business.

New Year Resolution : Online Business Improvements

Christmas has been, and the Twelve12 team hopes that you enjoyed your holiday with family and friends, and also managed to have great sales and a lot of leads. But even if the year is  over, and a new one beginning, this is no time to let your online business go. Actually, all the opposite. If you experienced problems with your website or your app, if you got overwhelmed with your customers orders, or if you encounter any other problem with your online business, this is the perfect time to write it down and start making the necessary adjustments.