Today, I want to talk to you about how any marketing team, just like the Orange County marketing team, develops products and strategies to attract customers. Do you remember when was the last time that you bought something and couldn’t stop using it? How good you felt when you first got it? Think about a new car: the sound of a powerful engine or the lack of sound when you tried a hybrid for the first time. Remember how the interiors felt in your hands, the way you felt when you saw that car, the colours, the design, and what most of us love, the distinctive smell of a new car. It is like listening to a masterpiece for the first time, it can’t get better than that.