Explaining The True Meaning Of Branding

I was talking to some people a few days ago, and I realized how difficult it was for almost all of them to try to explain what branding means. The overall consensus was that branding is when a company has a distinctive identity and you can recognize it. At Twelve12, we get a lot of questions about why we do or don’t do some things when we are designing a branding campaign, so we decided to share with you some information about branding in Orange County.