The Limits Of Branding

Branding can do a lot, but it can’t do everything. Organization after organization regularly dedicates thousands of words on describing what branding is, why you need it, and what it can do for you. The short version is probably something like, “it’s everything your company says, does, and is!” This is true, but when a branding company in Orange County explains it that way, it might not be helpful in painting the full picture. If you’ve already had that discussion, perhaps an equally helpful way to approach branding comes from the other side of the table—what are the limitations to what good branding can do?