I want to talk to you about marketing and the importance of some key things that you should keep in mind every time you develop a marketing strategy. At Twelve12, we are committed to bringing you helpful information about marketing for small companies and entrepreneurs, especially if you are on the lookout for a Marketing Agency in Orange County. We make sure to help you achieve your goals.
It’s a weird world out there, and it seems like it’s gotten a lot weirder since social media has become a staple in so many of our lives. Still, for smaller businesses who are looking for help with social media marketing in Orange County, it can seem like there’s this whole world where companies like Wendy’s are making millions, and smaller companies like yours aren’t invited.
It seems that you must be living under a rock, in the middle of the desert if you are not familiar with the internet by now. Pretty much everyone is online now: kids use it to play with friends and for their school, teachers and other professionals use it for personal and business reasons, and even seniors, who were very much against the use of technology, have found new ways of interacting with family and friends from the comfort of their living rooms. Some of them are even offering knitting classes and selling stuff online! It is an amazing time for everyone.
Since we were founded our goal has always been to do branding and digital marketing that will enable our clients to grow. We practically do every digital service under the sun, but above all, strive to be the best, most complete solution for branding in Orange County.
We hear about the importance of branding all the time, and we try to do our best to keep up and do what we believe branding is all about: design a nice logo, develop our image, and ask our friends and relatives their opinion about our choices. This is not a bad thing, but there´s more to branding than just a logo or a catchy phrase, and at Twelve12, we want to share some information about the branding process with you and answer any questions that you may have about Orange County branding.
The question of why people buy things is a beguiling one, and companies pay big bucks to try and figure out these motivations. Sure, we all have those brands we love, and which personally express something about us, but most consumers will admit that some purchases just happen. Shirts are a great example.
There’s an aspect of marketing that almost every company should develop and that is social media branding. As an Orange County marketing company, at Twelve12, we see a lot of customers looking for easy ways to do social media branding only to end up with poor results.
We’ve all been there—it’s late, you’re driving in an unfamiliar neighborhood, and you’re hungry for a burrito. As you drive down a main thoroughfare, you’re confronted with the choice between the knowns: Del Taco, Rubio’s, or whatever other chain dominates the area, and the unknowns: the various Mexican places that dot the strip malls, with names like “Taco Pronto,” “Taqueria Vallarta,” and so on. What place do you go for? If you’re feeling adventurous, and if the sign still has most of its neon working, you may go for one of these wild card options. The truth is, though, that most people will naturally gravitate to the chains.