The Thing About Influencers

If you’ve read a marketing blog in the past 5 years or so, you, too, may have been gripped with fear that you aren’t targeting millennials enough. Using influencers to gain exposure for your product has become a very effective strategy, and yet it has, in a way, come to be defined narrowly as a way to reach millennials. In reality, it can be just as effective for older demographics too, and companies looking for the best digital marketing in Orange County may want to take note of the potential.