Many small business owners think that is not worth it to spend money on a professional Digital Marketing strategy – they’d rather do some research, they end up with one or two ideas and they immediately go and pay a social media ad or advertising on search engines. But, is this really the best option for a small business or a start up?
Twelve12 brings you the most complete guides to understand SEO and digital marketing techniques. We are not like most marketing companies in Orange County; we want to help you succeed and we want to share with you some of our tips and tricks to turn your business into a money machine, and even if you don’t have a business, how to optimize yourself online and turn it into cash.
You may think that you already know everything about marketing strategies; that marketing course or marketing degree that you completed a few years ago says so, right? Well, for sure it is a great thing if you have some marketing background instead of having to learn everything on your own, and it is also very frustrating that one author says that you should do something while another one says the opposite.
Content marketing is still one of the most used internet marketing strategies to engage with customers, promote products and services, and improve the search engine rating. Almost every company with an online presence uses some form of content marketing; having said that, if you are not using it already, you should take advantage of this tool and understand the basics of how content marketing works.
Building up a strong brand is not an easy task. This is your company’s face, the one that will engage with your customers and it is what they will remember and share with friends, family and colleagues. The branding goals can be different as you find your business in different stages; the first one is to introduce yourself to the world, then to become a recognized brand, and once you are at the summit, to keep your brand there for as long as you can.