Making a video is a great and fun way to communicate with others, and you can use a video for many things: for personal reasons, like a wedding or a birthday; to share ideas on a topic like the environment, health or politics; to build up a reputation or to promote a company; or maybe to give an online class. The reasons can be many. But you want will always want to get is a good quality video, either to capture a personal moment and share it with family and friends, or for professional reasons.
There’s so much information about branding out there, it usually contains a lot of specialized terminology and basically you end up reading a book abstract that leaves you exactly in the same spot where you started – looking for information about how to do effective branding for your business.
Developing a business plan for your online business is one of the best things that you can do, it will provide a lot of information and save you countless headaches from the outset. As you complete the different areas of your business plan, you will be able to understand your business better and design better business strategies for your company, particularly those in online marketing.
The Twelve12 office, the hub of all our online marketing in Orange County, is nestled in the center of OC’s populated urban/suburban sprawl. It can be easy to forget that it’s just a short drive to the wilderness. Even in the city limits, if you take a walk after the sun goes down, you may get to catch a glimpse of a coyote, dodging through the sprinklers, chasing rabbits. Head up into the hills above the city, and you’re in mountain lion territory. Hikers are met with signs that tell you what to should you encounter one.
If you think that the final goal of your marketing strategies is to make a sale, let me tell you that you are not achieving one of the most important aspects of your brand development! If you already know what I’m about to tell you, keep on reading regardless, as it never hurts to get more information on the topic. If you are scratching your head thinking, what else is there other than selling? – keep on reading, as you are losing customers by the minute by not knowing this.
The business world loves to turn to sports when talking about team work, as it is such a compelling visualization of what teams in action can do. When strapped for a metaphor, using baseball or other team sports can feel like a good fit. However, in my estimation, the most potent business metaphor from the sports world is that of the rowing team. Whether you’re working on a plan for your online marketing in Orange County, or any other project your team is approaching, striving for the teamwork, synergy and endurance of rowers is the ideal goal.