It can be easy, when researching branding and marketing strategy, to get down a rabbit hole with all the things that go into making your company grow. Before looking too deeply into PPC ads, SEO-optimized web design, and other highly specific topics, it may be useful to start out from square one: Why hire a branding agency in Orange County in the first place?
The guys at Green Flag, Gareth Ashworth and Nick Cruickshank, are on a mission. Both are dedicated to rope access, which they see as the preferred, and sometimes the only, way to safely inspect and repair industrial work sites. Green Flag was founded to take this vision of safety forward.
Trish isn’t the stylist of the rich and famous—she’s there to bring empowerment to real women. What initially drew us to her as a client was her background. Rooted in counseling and psychology, Trish doesn’t simply push products down people’s throats. She puts high value on the experience, the self-confidence, and the many benefits that are implicit in personal styling.
What’s your secret sauce? Whether you’re making websites, rallying a sales team, or really any other sphere where work and ideas matter, striking a balance between the different creative fires of your team is where magic comes from. It’s key to think on what your team and your processes look like, what are the unique skills that your people bring to the table, and how technology is can lighten the load and enable the team to do more. Value Talent without tech and your team can spin its gears unnecessarily; elevating tech over talent, and the purpose behind what you do can be neglected. As a marketing agency in Orange County, this can’t be truer for us; still, any and every team needs to strike this balance in some way to achieve their highest potential.
Statistics show that the number of videos watched online everyday by people is estimated in billions of views on any of the most common social media platforms and apps. Also, more than 70% of internet users spend more time watching videos on the internet than doing a different activity. If there are so many people watching videos, why are you not using this amazing tool for your company?
Contemporary social media has become an ad-centered world. Most marketing companies in Orange County will design a social media strategy around this advertising core. However, it is important not to neglect the other part that lies at the center of a successful social media presence: your brand’s story.
Talking about online marketing in previous posts, we have mentioned that marketing rules are a bit different when we are developing a marketing plan specifically designed for the online world. Some of the things that we have covered at Twelve12 are the fast pace, the way we approach to our customers, ways to improve our conversion rate, etc.
Symbols are how we communicate. Theyare the tools we use to summarize and understand our world. But what is a symbol anyway, and what are the symbols that you’re using to represent your brand’s visual identity? A branding agency in Orange County can help add clarity to your symbols.