Brand Personality

What is Brand Personality?

Branding is one of the most challenging things that we have to do as marketers, but it is also a fun and rewarding activity. A brand is a reflection (or should be) of your whole company; the values, ways of interaction with the community, quality of the product, the efficiency of the production and logistic processes, etc. But even more than that, we need to connect with our customers at a much deeper level.