Brand Personality

What is Brand Personality?

Branding is one of the most challenging things that we have to do as marketers, but it is also a fun and rewarding activity. A brand is a reflection (or should be) of your whole company; the values, ways of interaction with the community, quality of the product, the efficiency of the production and logistic processes, etc. But even more than that, we need to connect with our customers at a much deeper level.

Don’t Lose the Story

There are two types of video production that you can implement: the kind that improves and brings into focus the story that your brand is trying to convey, and the kind that covers up and distracts from that story. This is true for every single type of video, from keeping up a vlog, to storyboarding a brand video, to filming a Super Bowl commercial. Embrace the story.

A Business Danger: The Know-it-all.

There’s nothing more toxic for a small company than a know-it-all owner.  Let me tell you a secret: if you are reading this, is because you know you don’t really know-it-all after all. Wait – don’t leave just yet! Let me explain how bad it can get for your business if you are one or if you have one of those people working for you.

Happy Customers, Loyal Customers

Want to keep your customers loyal? Give them something to be loyal about. Do you really think that there is no other product like yours out there? Even free or cheaper options that may be a better choice for your clients? You have to be really unique in order to rely on your product alone for a customer’s loyalty. And even then, if your company is not that good, as soon as they find a similar option they will leave you without giving it a second thought. Consumers can be fickle and the challenge is to overcome this.

Reaching Your Customers : Digital Media

When it comes to Internet Marketing in Orange County, we need to consider some variables. At Twelve12 we understand that reaching your customers through the digital channels is a bit different than with traditional marketing. With the traditional media, such as television, radio, newspapers, etc. we only need to develop our advertising campaigns based on the audience that we want to target. We may be a little more thorough and do some other types of segmentation like a focus group and find out the way that our target audience would like to be reached.