Do you remember the “magic” word that your parents demanded from you all the time? Well, that is the way to go with marketing nowadays. Yes, you don’t have to check the title, we are still talking about digital marketing and I am talking about the word “Please”. Online marketing in Orange County experts tells us that forcing an unwanted ad into a segment is useless, so today we need to ask permission and say please to all those online communities in order to deliver our message. That is if you still want to stay in the game. At Twelve12, we want to share with you some thoughts about this and how it applies to customer relationships.