From all the marketing concepts, the brand concepts is one of the most obvious, but also one of the hardest to explain and understand. As a branding Agency in Los Angeles, we get a lot of questions about brands from our clients. Is it a name? Is it a color? Is it a logo? It is in fact a combination of many things but, at Twelve12, we like to make clear to our customers that there is a distinction between a corporate brand and a product brand because the results that you get from branding a product or a company are very different.