From all the marketing concepts, the brand concepts is one of the most obvious, but also one of the hardest to explain and understand. As a branding Agency in Los Angeles, we get a lot of questions about brands from our clients. Is it a name? Is it a color? Is it a logo? It is in fact a combination of many things but, at Twelve12, we like to make clear to our customers that there is a distinction between a corporate brand and a product brand because the results that you get from branding a product or a company are very different.
Businesses have long been concerned with how to stand out from the competition. Branding agencies in Orange County do everything possible to deliver a brand that makes that happen. Still, one of the most crucial fronts for your brand is the box, and packaging design services are more important than ever, especially in a post-eCommerce selling environment.
As we evolve with the digital economy, we need to adjust the way that we commercialize our products and services, especially online, and with so many options out there, we need to be able to customize and personalize our products and services like never before. This is one of the most interesting aspects that we do at Twelve 12 for our customers of digital marketing in Orange County.
As we have said in previous articles, digital marketing is not the “new” marketing and it is also not part of traditional marketing either, so we need to understand the way that we are trying to do business so we can succeed in our strategies and goals and adjust our designs accordingly.
Knowledge is power: we all have heard this before. If you don’t know your business, your customers, or your competitors, your strategies will be ineffective and if for some unknown reason they work, it will probably be a coincidence. At Twelve12, we want to help you go through the whole process of understanding your internal and external business environment and guide you as your Marketing Agency in Orange County until you achieve exactly the results that you are seeking.
Championed for centuries as an example of divine expression in nature and art, the golden ratio has its skeptics as well. In the highly subjective world of design, can a mathematically specific ratio be credited with a greater power of attraction? We tend to think definitely, and Orange County branding agencies looking to add power to their work should consider incorporating it in their work.