Learning from BuzzFeed

There’s no question BuzzFeed’s hyper-digestible video content has been a game changer in the industry. For, those in the business of creating brand videos, how far should this paradigm be applied to content?

The numbers say it all. BuzzFeed is one of the content-creation pillars of social media, with an average of 3 billion video views per month, a global audience of 650 million, and 200+ million unique monthly visitors per month. By any metric, this is a huge amount of content, reaching an equally huge audience. What allows BuzzFeed to get this kind of traction, and what can agencies for video production in Orange County learn from them?