As a marketing specialist I believe that you can’t always use the same mixture of components to deliver successful results for every company every time.
What I do is explore and find out what other businesses have been doing – the worst mistakes and the greatest successes. Don’t believe for a second that I am telling you to go out there and start copying what your competition is doing, it won’t help you that much. What I mean is that you should watch, compare, learn and surpass your enemies. I know, it is a strong word to use, but it is also a battle of sorts; you fight to get more market, you fight to get more clients, and let’s face it, and you fight to steal their customers. It is a marketing war (figuratively speaking).