What do we mean when we say “Brand”?

What exactly do we mean when we talk about a brand? Whenever we refer to a brand, the meaning that we give it depends on the context of the conversation. We cannot just think about a definition and encase all the possible denotations. This is probably why so many people that don’t belong to the marketing world struggle to understand the meaning of the word “brand”. Let Twelve12, a top branding agency in Los Angeles, throw some light into brand understanding…