Avoiding the Summer Effect

Summer vacations are when we relax, enjoy the nice weather, and maybe take our mind off work for a bit. It’s healthy—even necessary for people to go through seasons of greater and lesser productivity. But if you’re using similar logic when thinking about the amount of effort you’re putting into your business, you may be entering into a dangerous season. As an Orange County marketing agency that often helps companies with short- and long-term strategic planning, we look at how to ensure that the summer effect doesn’t take the wind out of your sails.