Entrepreneurial Marketing

Is entrepreneurial marketing really a thing? Or is it just a fancy name to make it stand out and sell some products under a different name? Some days ago, someone asked me a question about entrepreneurial marketing and if it was the right way to go for her new business. I looked at her with a question mark carved on my face. There are some different points of view on how marketing should be approached, and I do have my personal opinion on this matter, so instead of throwing a long list of terms at her, I asked what she meant exactly with entrepreneurial marketing.