So much of nature, ants included, relies solely on inner identity—on genes—to explain how to grow and what to do—there isn’t an alternative. Humans often put a lot of wasted effort into being “themselves,” only to find that they’ve become anything but. Make sure you’re creating a brand that is YOU.
What if Cheerios started offering a ride share service?
What if Apple started offering organic produce delivery?
What if Tylenol hosted a black metal music festival in Iceland?