When it comes to communicating a brand message to your audience, Hollywood’s big, brash, and real attitude will take your message much farther than international cinema’s challenging, understated, and experimental tone.
At the end of Nostalghia by Andrei Tarkovsky, one of Russia’s great film makers, a man repeatedly tries to carry a candle that he lit from one side of a church courtyard to the other. The scene lasts 9 minutes. With no cuts. In Michelangelo Antonioni’s The Passenger, the climactic scene is a slow 6-minute zoom out of a hotel window, where people move in and out of the frame. 6 minutes. One window.