Branding Tip: Understanding a Brand

 

You should do some branding!, what is your favorite brand? What type of brands do you like? We hear things like this all the time, but do we even know what a brand is? Most people will define a brand as a logo or a product, even a color or a name. There is so much more to a brand than what meets the eye or the product that you purchase. Have you ever thought about the meaning of a brand? Is it just a name? Is it a logo? Maybe a combination of colors? If you feel a little bit lost, Twelve12 and our Orange County branding tip experts have some information that you will find interesting.