Imagine for a second that your customers are on a journey to engage with your brand. How are you going to get them there? Every successful journey has at its center a guide or map of some kind, and your copy, more than anything, is how you explain that journey to your audience.
The starting point of marketing is the consumer; if you do it backwards it will not work or will only work partially or by chance, but this doesn’t mean that the other parts of the process are less important or that they don’t matter. And before you start screaming at your screen and close this article, let me explain why the consumer should always be the starting point.
When explaining to someone what Twelve12 does, more often than not I find myself focusing my explanation on branding, saying things like, “It’s not just logo! It’s not just logo!” Everybody knows what a logo is, and usually it’s much harder for them to grasp the difference between this and the more abstract concept of branding.
It’s an age-old battle between the two guiding forces of life. On one side is the cooler-headed cerebral faculties that lead us to a life governed by the scientific method. On the other side, we have the faculties of feeling: the more sensitive, take-off-your-shoes-and-dance-in-the-rain faculty.
A lot has been said about marketing, if you try to search information about marketing online you will find a lot of articles, books, diagrams, slideshows and websites on this topic. Marketing can represent different things depending on the needs of the person conducting the research. It is a word that encapsulates all the aspects of human interaction that involves a trade. Not necessarily involving money or goods.
“To succeed, planning alone is insufficient. One must improvise as well.”
I just went with my gut.
Usually this is the answer you give when you either can’t explain a decision you made, or you have no reason for your choice.
When you ask a jazz musician how they improvise, or what improvisation is, you might find that you might not get a satisfying answer to your question. It may end up sounding overly simple, “I just close my eyes and play.” Their answer could even sound spiritual, “The music comes from somewhere, but I don’t…
Why, who, what, where and when. These are the most important questions that you should be able to answer if you have a good marketing strategy. It is very hard to keep online customers loyal to your brands, the digital media is constantly bombarding your regular clients and your potential market with constant advertising based on their online behavior. It is time for you to take control of your internet marketing in Orange County and Twelve12 is here to guide you through this process.
It would be great if we could find an infallible formula to guarantee the success of our companies, but unfortunately there is no such thing, and what works for some companies may not work for others. What we can do is analyze different scenarios and compare what similar businesses have done to achieve their goals and look for patterns that we can apply. It is fair to say that we can find some constants within the companies that have been able to reach a high level of acceptance and kept it through the years. Let’s find out some more about this from the Orange County branding point of view.