Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about.
I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the logo and social media and freebies; you name it. All of it is great; the problem is that everyone is doing the same thing. Is this bad? Should you stop promoting your brand online or in other traditional channels? Absolutely not, but in a world where everybody wants to be the next big thing, it takes an extra effort to make your brand stand out from the others, and this is particularly hard for local businesses.