Marketing mix, marketing P’s, marketing C’s, promotion, advertising, consumer, target, CTR, CTA, cost, dynamic content, CRM, CSS, B2B, B2C… all of them are just a small part of marketing terminology and it can be very confusing if you haven’t heard them before, or maybe you have seen them and you don’t have any idea of what to use, or what is a good choice for your company.
Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about.
I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the logo and social media and freebies; you name it. All of it is great; the problem is that everyone is doing the same thing. Is this bad? Should you stop promoting your brand online or in other traditional channels? Absolutely not, but in a world where everybody wants to be the next big thing, it takes an extra effort to make your brand stand out from the others, and this is particularly hard for local businesses.
As one of the top Video Production companies in Orange County, sometimes we have to work with executives that are not sure what they want, and this is especially common when it comes to using digital marketing strategies and someone adds “but make it traditional”.
I am not completely sure that we should keep trying to make a distinction between traditional marketing and online or digital marketing, I guess it is easier for those of us who were around when the concept of a mobile phone was those weird gadgets attached to a car or the very expensive airplane phones. Even the internet was just a bunch of web pages that looked really bad and the content were mostly text, the web browsers were not free and it took ages for a web page to load.