I’m Safi Qureshey, one of the luckiest entrepreneurs in Orange County. I started many years ago as an engineer with two other engineers, all happen to be immigrants, and we started a company as IBM and PC was getting introduced in 1981. The company was called AST Research. Our core was always very high quality…
This time I would like to bring you yet another trendy digital marketing tool. This is a tool that unless you are living back in the 80’s, you have probably experienced. And even though it has nothing to do with personal computers, it reaches even more people than the traditional digital content.
I am talking about the mobile marketing. It is very hard to buy a mobile phone today that is not a smart phone, and let’s face it: they are so cool and so easy to use that even my grandmother has one! This makes this little gadget a powerful marketing tool. We can reach almost everyone through their mobile phones.
You are doing everything right: you have the right staff, your inventory system is as optimized as it could be at this point, you have an extensive buyer’s database, your products are good and they offer added value, and you also review your competition and your customer’s behavior periodically to anticipate your client’s needs as much as you can.
If you follow our blog, then you know that we try to bring you the latest information about all things related to the digital marketing world. If you don’t follow us, I strongly recommend you give it a shot; you will find interesting things that you might not have heard about before, but that are sometimes is a little bit harder to understand.