Developing a brand is an exciting and interesting time for all companies, and there are usually many ideas about how to present the company or the product to the market. Some companies and even local authorities go beyond the classic process and involve the people to make it their own with a contest. But once you have a name and after all the previous and careful analysis, there is still so much to do before you launch it and present it to the public.
How many times have you decided to abandon a website just to avoid annoying advertising? It is such a common thing that it has happened to most of us several times, and not just that, some of them are so irritating that instead of selling us their products we avoid the company as a disease. Delivering the right message to customers is not a matter of how many times you get people to see your ad, but how interesting and appealing to them is.