We all have experienced it before: that horrible feeling of jealousy, knowing that the competition looks better than you, every time you take a look “they” are showing off that new thing and they attract almost everyone like flies to honey. The green monster of envy grows and you know that it is time for your makeover. No, I am not talking about a teenager, I am talking about your company.
As a marketing specialist I believe that you can’t always use the same mix of elements to deliver successful results for every company every time. So I like to surf the web and learn from different companies and see what they have done in the past or what they are currently doing to improve their online marketing campaigns.