I don’t get tired of thanking our lucky stars for social media. As marketers, social media has given us so many options, and it also gives us a lot of budget flexibility. If we are smart and creative enough, you, the customer will become our biggest salesman (or saleswoman). The only problem with social media is that you have to be very careful with your choices and very organized because it can be overwhelming.
In today’s world, technology has taken over almost every aspect of our lives and some people might not like it, but it is a reality that we have to face and like it or not, it’s not going anywhere. This is a great thing for average people; you can virtually reach the whole world in seconds. It doesn’t matter anymore if you are a big company or just a freelancer; you have literally endless options at the tip of your fingers.
Some people have asked me what makes some brands successful and what type of branding they are using. What they are really asking for is a sort of cake recipe so they can follow it and easily achieve the same level of recognition. At Twelve12, we have all types of clients from all kinds of backgrounds, but they are all looking for the same thing, a solid branding company in Orange County that will take their company seriously and will help them out to succeed.