Business Planning and Branding Strategies

A lot of new companies fail to stay open for business, and this usually happens as a result of a combination of different variables such as a bad business plan, lack of funding, and poor marketing strategies.

At Twelve12, we advise our clients to carefully review their business plan before opening their doors to the public for the first time. The first impression is hard to forget and this statement is also valid for business. When you provide a service or a product for the final client, there are two possible outcomes; the client loves your product and customer service, or the client hates it. In both cases the client is most likely to tell family and friends about his or her experience and share it on social media.

The Marketing Universe

Marketing is one of the most important processes of any company and there is more to it than just advertising products or promotional campaigns. There are many forces present in the marketing process, it is not just about the product or services of a company or business.