What is a Brand?

Have you ever thought about the meaning of a brand? Is it just a name? Is it a logo? Maybe a combination of colors? If you are trying to find out a definition for “brand” to build one for your company you will only get frustrated and discouraged. No need to worry about Orange County branding; at Twelve12, we understand that a brand is more than just a few words or a creative design. These sure bring attention to it, but it is a lot more than pretty colors and clever slogans.