Key Branding Aspects

Brands attract and excite customers; they are capable of capturing our hearts and we become attached to some of them. We even grieve when a brand that has been part of our lives for some years disappears and we remember them often, sometimes even making them seem better that they used to be. This is the way that retailers are able to form deep and lasting relationships with customers and investors. When they are managed diligently, brands translate those relationships into higher sales, better and more stable profits, and great stock market performance.