Online Marketing is a fascinating topic. In the ever-changing internet world, we can find several ways to communicate with potential clients. While advertising used to try to provide as much information as it could some years ago, now the trend is moving towards more simplistic messages. Visual content is becoming very popular, the theory behind this trend is good branding strategies. Twelve12, one of the top online marketing companies in Orange County, has been exploring this area that has been around for some years, but that is becoming stronger as a marketing tool.